Canned Wines Market Size, Share, Trends, and Growth Forecast 2034

Canned Wines Market Size and Forecast 2025 to 2034

The global canned wines market size valued at USD 115 million in 2024 and is anticipated to reach USD 332.46 million by 2034, growing at a CAGR of 11.2% over the next decade. The rising demand from consumers especially the younger generation for convenient, portable, and single-serve options drives the growth of the market. Canned wine is a cost-effective option due to this market is growing.

Key Highlights

• By region, North America dominated the global canned wine market with 38% revenue share in 2024.
• By region, Asia Pacific holds the fastest growth during the forecast period.
• By product, the sparkling wine segment holds the highest share of 61% in canned wine market in 2024.
• By product, the fortified wine segment is the fastest-growing market during the forecast period.
• By distribution channel, the supermarket & hypermarket segment led the global canned wine market in 2024.
• By distribution channel, the online retail segment is projected to witness significant growth during the forecast period.

Emerging Trends and Market Potential

Canned wine is wine available in cans. It is lightweight, portable, and a great choice for picnics and other outdoor activities. Consumer preference for ready-to-drink products during their hectic schedules fuels the growth of the market. Weekend parties, trips, campaigns, and hiking are trending due to this sale of the canned wine has increased. Spoilage and breakage don’t happen with cans & it is safe to carry anywhere.

E-commerce brings revolution in sales of canned wines

The growth of e-commerce platforms in the world is incredible. Consumers are choosing their canned wines from an e-commerce platform. The e-commerce platform drives the growth of canned wine due to the ease of online shopping. There are wider options present on the e-commerce platform & consumers can easily choose while sitting at home. Consumers easily access reviews of products. Due to time-saving and doorstep delivery service market is growing widely.

On an e-commerce platform, there are wide range of offers available such as discounts, and sales that attract consumers. E-commerce platforms display advertisements on social media platforms due to younger consumers are attracted to various brands of canned wines. On an e-commerce platform, consumers can easily search for their choice of wine and order from anywhere. The convenience, ease of availability, and doorstep service of the e-commerce platform drive the growth of canned wines.

Canned Wines Market Trends

• Lower prices: Canned wines are cost-effective. They are budget friendly. The affordability of canned wine makes it accessible to wider consumers.
• Consumer portion control: Consumer who follows healthier lifestyle can drink canned wine due to its portion control factor. It is available in smaller sizes which helps in their diet.
• Sustainable packaging: Cans of canned wines are recyclable, and they produce less carbon footprint. This property makes them eco-friendly.
• Portability: Cans are lighter in weight, and they are portable. Consumers can carry cans anywhere with them. Cans are the best alternative for outdoor parties.
• Social media advertising: Businesses utilize social media platforms for marketing products due to this market is growing. This platform helps to gain the attention of the consumer, and it helps analyze changing trends.

Market Opportunity

Rising weekend parties and outside dining

The growing culture of weekend parties and outside dining helps the market to grow. Increasing demand for unforgettable experiences, canned wines can build more portable options for consumers. The younger generation follows the culture of weekend parties due to their busy schedules and they prefer the canned wine option. Consumers are more aware about their health.

Canned wine manufacturers can manufacture a variety of wines that are healthy for consumers, and they can enjoy their party at the same time. Startups and businesses can launch various varieties for their consumer which enhance their dining experience. Additionally, the transition between outdoor and experiential consumption offers manufacturers the opportunity to create sample varieties of canned wines in different sizes.

Market Challenge

Limited range of canned wines

Canned wines are available in a limited variety. These wines are available in limited options such as Rose Zin, Red Zin, and Chenin Blanc. It is available in an essential variety. Consumers are always looking for a wide variety of options when it comes to wine. The limited flavour of canned wines is a restriction for the canned wine market. Companies also face difficulty in creating brands reputation because of limited choices. Due to the limited variety, consumer choose bottled wine to enhance their taste. Manufacturers can create various varieties of canned wine to attract customers. They can provide innovative packaging for products to enhance brand visibility.

Regional Insights

North America dominated the canned wine market in 2024.

The availability of various brands and high consumer demand drives the growth of the market. Canned wines are affordable due to this budget-conscious people can easily buy them. Gen Z and millennials give preference to canned wines over traditional bottles due to their affordability and portability. Canned wine is a great option for the younger generation due to its convenience and it goes with their lifestyle.

The U.S. holds the largest share of the global canned wine market in 2024.

The high durability, faster chilling, and portability compared to traditional bottles help to grow the market in this region. Hiking culture helps in the popularity of canned wine bottles due to their lighter weight. Competition between various brands promotes innovative wine options due to these sales in the region increased. Growing availability for ready-to-drink beverages and innovation in packaging are the growth factors in the region.

Asia Pacific going to witness the fastest growth in the global canned wine market during the forecast period.

In this region, the rising population and the younger generation created opportunities for businesses to launch a variety of products. Growing urbanization and rising disposable income drive the growth of the market. Countries like China and India are key contributors in market growth.

China witnessed the highest market share in the Asia Pacific market in 2024.

Growing civilization and rising preference for alcoholic products in Chinese consumers drive the growth of the market. Chinese consumers are health-conscious, and they prefer low-alcohol and alcohol-free wines. Cities in Eastern China prefer the Western lifestyle and have high incomes due to this market growing in the country.

Segmental Insights

Product Insights

The sparkling wine segment dominated the global canned wine market in 2024.

Sparkling wine is used in celebrations such as weddings, anniversaries, birthdays, and achievements. Sparkling canned wines provide a replacement for conventional bottled wines. There are various options available such as sparkling rose, wine spritzers, and many more. Canned sparkling wine is available in small sizes that avoid wastage due to this market is growing. Whereas the fortified wine segment is the fastest growing market during the forecast period. The market is growing due to consumer interest in premium quality and craft drinks. The fortified wine can be mixed with cocktails. These wine brands collaborate with boutique and premium quality brands due to this they attract consumers.

• For instance, In February 2024, Sokol Blosser Winery introduced a collection of aperitif fortified wines with two new options white and red. The white Aperitif Offers notes of tart lemon, tropical pineapple & honeydew melon, and the Red Aperitif offers anise, dark cherry, pomegranate & warm mulled wine.

Distribution Channel Insights

The supermarket & hypermarket segment led the canned wine market in 2024.

Consumer preference for physical shopping leads to the growth of the market. Supermarkets & hypermarkets extended a variety of canned wines due to rising consumer demand. They offer discounts, promotions, and in-store displays to increase sales of the product. They also offer taste shots to users which increases the chances of impulsive buying. Whereas the online retail segment is expected to witness the fastest growth during the forecast period.

The rising usage of social media among consumers drives the growth of the market. Online platforms offer a wide variety of products than conventional stores. Consumers can read reviews and compare products online. Additionally, growing internet usage and the rise in online shopping leads to the growth of the market.

Recent Developments in the Canned Wines Market

• In March 2024, Santa Julia based in Argentina collaborated with McDonald’s to launch refreshing wine in aluminium cans across the country. This canned is recyclable. Canned provides practicality during transportation, has durability against drops, and the ability to protect from harmful UV rays. This new venture features an exclusive combo Tomatimac sandwich along with a 269ml Syrah Rose wine.
• In February 2024, Sula Vineyards wines are available in 250 ml cans. Sula Vineyards offers Rosé Zin, Chenin Blanc, and Red Zin in 250 ml cans. The company offers the same taste and quality as classic Sula bottles, in a portable format. These cans are perfect for picnics, poolside relaxation, and on the go.

Canned Wines Market Leading Companies

• Union Wine Company
• Sula Vineyards Ltd
• E. & J. Gallo Winery
• Canned Wine Co.
• Sans Wine Co.
• Maker Wine Company
• Archer Roose Wine
• Suntory Holdings Ltd
• MANCAN Wine
• Nomadica
• Integrated Beverage Group
• Electric Sky Wine

Segments Covered in the Report

By Product 

• Sparkling Wine
• Fortified Wine
• Others

By Distribution Channel 

• Hypermarket & Supermarket
• Online Retail
• On-trade

By Region 

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America