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April 2025
The global dietary supplements market size grew from USD 192.68 billion in 2024 to USD 464.58 billion by 2034, with an expected CAGR of 9.2% during the forecast period from 2025 to 2034. The thriving consumer demands of addressing daily requirements of micronutrients in the diet is fuelling the growth of the market.
Dietary supplement includes various items such as vitamins, minerals, botanicals, and biosimilar products to improve overall health. Increasing prevalence of diseases like obesity, diabetes, heart disease, and cancer, along with hectic lifestyles and subsequent shifts in dietary habits of consumers, are some of the main factors influencing global consumption. Producers are consistently unveiling new products and formulations aimed at consumer needs and preferences, including weight control, athletic nutrition, and cognitive health, among others. Rising elderly population prone to diseases like diabetes, obesity demand for dietary supplement. Consumers are becoming more informed about these products and their advantages due to impactful marketing strategies, endorsements from influencers, and social commerce.
Industries are adopting various technologies like blockchain and digital tracking systems to meet the increasing consumer demand for transparency in the supply chain and traceability of components. The advancement of e-commerce, digital platforms and direct-to-consumer channels is anticipated to enhance product accessibility for consumers and thus fostering market growth throughout forecast period.
Developments in digital health tools and need of personalized medicine increasing the demand for dietary supplements. Online platforms along with subscription-based supplement models expanding the dietary supplements market. The customers are increasingly looking for information online, creating a key opportunity for health and wellness brands in online retail to educate consumers with scientific information along with product details.
The higher cost of standard supplements and the elevated prices of premium supplements are restricting growth of the dietary supplements market. The escalating consumer preference for organic or herbal products and the restricted availability of these supplements may further limit the growth of the market.
Asia pacific Dominated the Market of Dietary Supplements in 2024.
The growth of the market is attributed to availability of various traditional herbal supplements having health benefits. Combination of tradition and innovation expanded the market of dietary supplement. Furthermore, digital platforms and e- commerce development transmuting the market of dietary supplements. The intake of essential nutrients and micro-nutrients such as Vitamin A, Vitamin C, Vitamin D, selenium, folate, zinc, and others has significantly risen to enhance immunity. In 2020 the dietary supplements market in India is priced at USD 3924.44 million and it will rise to USD 10,198.57 million by 2026 with 22% growth rate annually.
North America Expects a Significant Growth in the Market During the Forecast Period.
The market is projected to expand due to regulatory changes, the rising self-care trend, and substantial scientific proof emphasizing the vital connection between nutrition and health. The rising availability of the leading healthcare providers and the continuous investment in the research and development program in the innovations in the medication or dietary supplements are collectively driving the growth of the market.
The Vitamins Segment Led the Market in 2024.
Daily consumption of vitamins like vitamin D and vitamin B to fulfil nutritional gaps due to improper diet and hectic life schedules primarily driving the market. Whereas protein and amino acids segment expects a significant growth in the market during forecast period. Due to the increasing consumer interest in weight control, fitness training and their various applications in muscle development, boosting mental clarity, reducing fatigue, and aiding recovery.
The Tablets Segment Dominated the Market in 2024.
The expansion of this category can be linked to the convenience, portability, ease of consumption, and long shelf life provided. Tablets offer accurate and regulated amounts of the active components, thereby guaranteeing uniform distribution with each serving. Currently, tablets are the most favoured format for dietary supplements. Apart from this, liquid dietary supplement segment is expected to substantial growth in the market during the forecast period. Growth is linked to the high availability and absorption rate and is liked by people of different age groups.
The Energy and Weight Management Segment Led the Dietary Supplements Market in 2024.
Rising interest in sports and fitness, along with passionate consumers, is fuelling global product demand. Whereas growth of anti-aging segment is anticipated to rise in period of 2025 to 2034. The increasing geriatric population worldwide has resulted in an increased demand for products that help prevent wrinkles, age spots, loss of energy, cognitive decline.
The Adults Segment Led the Dietary Supplements Market in 2024.
The use of supplements among adults has been consistently observed to rise with age, income, and education. Additionally, within every age category, women are more inclined to use supplements compared to men. Apart from this, infants’ segment is expected to rise in forecast period due to increased rate of birth and younger population. Rise in number of working women demanding for supplements for health and complete nutrition of infants.
The Over the Counter (OTC) Products Segment Dominated the Market in 2024.
The increasing preference of direct purchase of dietary products with the guidance is driving the segmental growth. Moreover, prescribed products segment expects a significant growth in the market during the predicted period. The stringent regulation over the direct purchase of medication without prescription is driving the demand for the segment.
The Pharmacies Segment Possesses the Largest Share of the Market in 2024.
Excessive use of dietary supplements can result in various health problems. Pharmacies and drugstores are essential in informing consumers and assisting them in taking the right supplements. Whereas the online sales segment is expected to grow in upcoming years. The lucrative growth is related to development of digital platform, e-commerce and integration of AI for personalized supplements.
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