Smoothie Market Size, Trends, Share, and Innovations 2034

Smoothie Market Size, Demand and Innovation

The global smoothie market size was projected at USD 13.58 billion in 2024 is expected to reach USD 33.35 billion by 2034, growing at a CAGR of 9.40% over the forecast period from 2025 to 2034. The growing health awareness in consumers and rising preference for convenient nutritious drink options drive the growth of the market. The growing availability of smoothie bars, juice shops, and packaged drinks helps in the growth of the market.

Key Highlights

• By region, North America dominated the smoothie market with a revenue share of 46% in 2024.
• By region, Asia Pacific is the fastest-growing market during the forecast period.
• By product, the fruit-based segment dominated the smoothie market with highest revenue share of 52% in 2024.
• By product, the dairy-based segment is expected to grow at the fastest rate in the market during the forecast period.
• By distribution channel, the smoothie bar segment contributed more than 45% of revenue share in 2024.
• By distribution channels, the restaurant segment is expected to grow at the fastest rate in the market during the forecast period.

Industry Snapshot

A smoothie is a type of beverage that is made up of fruits, vegetables, dry fruits, and a liquid base like water, juice, milk, or yogurt. Smoothies are versatile, thick, cold, and an easy way to consume fruits & vegetables. The time required for the preparation of a smoothie is very little, and it is portable. To prepare a smoothie canned, fresh, or frozen fruits and vegetables are used.

It reduces food wastage and gives the body enough fiber. It is made from healthy ingredients and can be used as a meal replacement. Smoothies can be customized easily as per tastes and dietary needs. There are different varieties of smoothies available, such as strawberry-banana, mango-apple, mixed berry, pumpkin, mocha protein, strawberry kiwi, and many more.

Smoothies are available in restaurants, hypermarkets, supermarkets, bars, cafés, and many more. Raising awareness for a healthy lifestyle and growing demand for vitamins, minerals, antioxidants, and protein-rich diets helps in market growth. Factors such as growing veganism, rising innovation in products, and the growth of smoothie outlets are responsible for market growth.

Rise veganism and vegetarianism drives smoothie market

The growing trend of vegan and plant-based diets is fueling the growth of the market. Consumers are looking for plant-based protein sources to complete their nutritional needs. The growing demand for dairy-free products demands dairy-free smoothies. There are a variety of smoothie options present, including flavors, ingredients, and protein sources. Smoothies are nutritious and an easy way to include fruits and vegetables in one's diet.

Vegan smoothies are made from vegetables, fruits, and liquids such as coconut water, almond milk, or water. The growth in the vegan and vegetarian population is due to ethical, health, and environmental concerns. Smoothies contain vitamins, minerals, antioxidants, & protein, and it is a great source of protein. Vegetarian smoothies have protein-rich ingredients like tofu, Greek yogurt, nuts, seeds, and protein powder like pea protein, soy protein, and many more. The plant-based food industry innovates new smoothies for their consumers. Vegetarianism and veganism are driving the growth of the smoothie market.

• In January 2025, Daily Harvest launched a vegan smoothie. Smoothie provides 20g of protein from peas and chickpeas and 10 g of fiber per 190g of serving. Smoothies are present in vanilla bean, dark chocolate, and mixed berry flavours, and they contain micronutrients like iron, calcium, and potassium. It is free from nuts and sugar, and consumer needs to blend frozen content with almond or oat milk.

Smoothie Market Trends

• Growing at home smoothie trend:- The growing health consciousness among consumers increases the demand for smoothies made at home. The growing home blenders, frozen fruit packs, ready-to-mix powders, juicer, and mixers help to prepare homemade smoothies. It is a very easy, less time-consuming, and accessible process for consumers.
• Rising fitness culture:- The rapid growth in fitness culture increases the demand for convenient, flavourful, and nutrient-rich options that drive the growth of the smoothie market.
• Rising demand for convenience and portability:- Smoothies are very convenient to prepare, and it is an easy way to include healthy ingredients in a diet. It is a very portable option that can be carried anywhere. 
• Hectic lifestyles:- Hectic lifestyles of consumers demand time-saving meal options. Smoothies need very little time to prepare, and it is a strong meal replacement option.
• Customization option:- Smoothies are customized according to individual preferences and diet needs. Smoothies can be mixed with any ingredients, such as any fruits, vegetables, and protein powders.
• Rising healthy lifestyle:- Consumers are giving preference to healthy eating and nutrient-rich diets. Smoothies are made from fruits, vegetables, milk, yogurt, and other healthy ingredients; due to this, it is considered a healthy option.
• Growing e-commerce:-The rising trend of E-commerce platforms allows consumers to shop from anywhere. It is very convenient, and it provides consumers with personalised offerings and subscription models.

Market Opportunity

Growing Social Media Shaping the Smoothie Market

The rising trend of social media boosts the smoothie market. Nowadays, consumer uses social media to take various updates. Social media increases brand awareness and fosters consumer engagement. Social media platforms like Instagram, Facebook, and Twitter show attractive advertisements of smoothies and attract customers. They show visually appealing images, videos, and recipes and increase their consumer base. Social media platforms help brands connect with customers on a personal level. Having health influencers, dietitians, and nutritionists on these platforms increases brand visibility and promotes smoothie brands through their channels. Consumers are searching for healthy options through their social media. Furthermore, the growing usage of social media by consumers demands healthy and nutrient-rich options of smoothies, and due to this, market growth in the future will be incredible. 

Innovations in sustainable packaging attract eco-conscious consumers

Consumers are aware of the environmental impact of plastic usage, which increases the demand for sustainable packaging in the market. Consumers are ready to pay more for sustainable packaging. Sustainable packaging helps the brand to create a strong brand image in consumers' minds, and they build trust in eco-conscious consumers' minds. This packaging reduces carbon footprint and greenhouse gas emission. The growing health concerns and government initiative to promote sustainable packaging create strong opportunities for the smoothie market.

Market Challenge

The Presence of Excess Sugar Hampers Smoothie Market Growth

Smoothies offer several benefits to consumers, but high sugar content restricts the growth of the market. Added sugars in smoothies cause health issues if consumed excessively. The presence of high sugar causes health issues like blood sugar spikes, dental issues, weight gain, obesity, type 2 diabetes, and high cholesterol. In some cases, excess sugar intake causes certain cancers and liver damage. Consumers are more aware of their health and prefer to limit their sugar intake due to its adverse effects. Smoothies contain natural sugar from fruits, and vegetables like spinach and kale are high in sugar. Furthermore, the addition of extra sugar in the form of honey, table sugar, ice-cream, or syrup increases sugar content due to this health-conscious consumer avoid adoption. The growing health issues due to the excessive consumption of sugar hamper the growth of the smoothie market.

Regional Insights

North America Powerhouse of Smoothie Market

North America dominated the smoothie market in 2024. The growing health consciousness and hectic lifestyles support the growth of the market in the region. North American people are giving preference to healthy eating due to the increasing demand for smoothies in the region.  The growing e-commerce sector and advanced processing technologies drive the growth of the market. The rising need for nutrients like vitamins, minerals, fiber, and antioxidants demands smoothies, which are easy to digest. The growing vegan population and widespread availability of smoothies in retail stores, grocery shops, smoothie shops, and many more fuels the market growth in the region.

United States holds the largest share of the market in the North American region. A well-developed food service industry and growing innovations in smoothies such as fruit-based, plant-based, dairy-based, and many more propel the growth of the market. Smoothies are famous options in the United States, and the presence of key companies drives the market growth. Furthermore, a strong health and wellness culture and increasing demand for functional beverages drive the growth of the market.

Rapid growth of the smoothie in Asia Pacific

Asia-Pacific expects the fastest growth in the market during the forecast period. The rising disposable incomes and hectic lifestyles of consumers demand smoothies, which are nutrient-rich fuel, and the growth of the market in the region. The growing awareness about healthy lifestyles and growth in the café culture in regions drives the market growth. Manufacturers are creating a variety of smoothie products such as gluten-free, lactose-free, and many more. Furthermore, the growing at-home smoothie cultures in the Asia Pacific region and countries like India, China, and Japan promote the growth of the market.

Japan dominates the smoothie market in the Asia Pacific region. The availability of a wide variety of flavors and health-conscious consumers in the country drives the market's growth. The well-established distribution networks and presence of local and international key players in the market drive the growth of the market.

• In March 2025, Japan’s 7-Eleven new acai banana smoothies became a hit with customers. The smoothie gives 98 kilocalories per serving, and it is very tasty. It comes in a plastic cup and contains ice cubes, acai puree, yogurt, bananas, blueberries, and strawberries. This banana smoothie retails for 380 yen.

Segmental Insights

Product Insights

The fruit-based segment dominated the smoothie market in 2024.

The growing awareness about the health benefits of fruits and innovative flavors of fruits drives the growth of the market. Fruit smoothies are rich in antioxidants, fiber, vitamins, and minerals. Consumers are acquiring healthy lifestyles that increase demands for fruit smoothies. The growing innovations in products to provide a wide variety of flavors and rising disposable incomes support the growth of the market in the region.

• In June 2024, Froosh launched a trio of tasty smoothies for breakfast. The smoothies are made from 100% fruits, with no added sugars, and are packed in lightweight 750ml cardboard, which is recyclable. These smoothies are ready-made breakfast options. 

The dairy-based segment is the fastest-growing market during the forecast period.  The growing demand for protein and calcium and rising consumer interest in quick meals & snacks drive the growth of the market. Dairy products such as milk, yogurt, and kefir have a creamy texture, which enhances the taste of smoothies. Dairy products can be combined with different fruits, vegetables, and dry fruits, increasing the demand for dairy-based smoothies. Furthermore, the growing demand for post-workout smoothies and the popularity of dairy products fuel the growth of the market.

• In February 2023, Parle Agro launched SMOODH fruit smoothies. The smoothies are made from yogurt and fruits and are available in India. The smoothies are available in three types: guava chilli, banana rum, and mixed berries.

Distribution Channels Insights

The smoothie bar segment dominated the smoothie market in 2024.

The customization options in bars and growing nutritional benefits drive the growth of the market. The rise in the trend of online food ordering and the expansion of smoothie bars drive the market growth. They offer freshly made beverages that help to attract health-conscious consumers. In smoothie bars, consumers can customize their drinks with various fruits, add-ins, and toppings. The growing demand for quick and easy ways to get healthy beverages during busy schedules drives the growth of the smoothie bar market.

The restaurant segment is the fastest-growing market during the forecast period. The growing demand for quick service and healthy beverage options helps in the growth of the market. Restaurants are offering a wide variety of smoothies that provide different tastes and preferences. Furthermore, the rise in snacking trends and the preference for online ordering fuels the growth of restaurant markets. The rising demand for experiential dining and growing civilization propel the market growth.

Recent Developments in the Smoothie Market

• In March 2025, Clean Juice launched sleepmaxxing smoothie. The smoothie is lavender-infused and contains almond milk, blueberries, banana, avocado, honey, and collagen, which helps in promoting relaxation and better sleep.
• In December 2024, Pure Green collaborated with Pom Wonderful to launch Pom Glow Smoothie. This is a limited-period collaboration that provides a balance of sweet and tart flavor. The smoothie is made from wonderful 100% pomegranate juice that offers a tangy taste, pitaya that offers subtle sweetness and vibrant colors, pineapple for freshness, and collagen protein. The mission of this collaboration is to provide consumers with the highest-quality nutrient-packed product.
• In January 2025, Daily Harvest launched protein smoothies. The smoothies come in three new flavours vanilla bean, flavors- dark chocolate, and mixed berries- and have 20g of plant protein per serving. The smoothies do not contain any added oils, unrecognizable ingredients, artificial sweeteners, and major allergen. 
• In May 2024, REBBL launched a new category of organic smoothie starter. Smoothies are created using coconut & oat milk and contain 20 grams of plant-rich protein. It contains postbiotics for gut health and supports digestion. To prepare a smoothie, add ice, fruit, or greens & and blend. 

Smoothie Market Leading Companies

• Jamba Juice LLC
• Bolthouse Farms
• Barfresh Food Group, Inc.
• Ella’s Kitchen Ltd
• Smoothie King
• Suja Juice
• Tropical Smoothie Café
• Maui Wowi Hawaiian Coffees & Smoothies
• The Smoothie Company
• Innocent Drinks
• Danone SA
• PepsiCo, Inc.
• The Coca-Cola Company
• Focus Brands LLC
• Daily Harvest
• Bevolution Group
• Happy Planet Foods
• Smoothies – N – Things Café

Segments Covered in the Report

By Product

• Fruit-Based
• Dairy-Based
• Others

By Distribution Channels

• Smoothie Bars
• Restaurants
• Supermarkets and Convenience Stores
• Others

By Region

• North America
• Asia Pacific
• Europe
• Middle East & Africa
• Latin America