Personalized Nutrition Market Size, Growth Analysis (2025-2034)

Personalized Nutrition Market Overview & Strategic Insights (2025-2034)

The global personalized nutrition market size was valued at USD 15.62 billion in 2024 and is anticipated to reach USD 61.56 billion by 2034, growing at a CAGR of 14.7% during the forecast period. The increasing technological advancements in the nutritional program and demand for the customized diet plans drives the growth of the market.

Key Highlights

• By region, North America led the global market capturing the largest share at 44% in 2024.
• By region, Asia Pacific expects significant growth in the market during the forecast period.
• By product type, the active measurement segment dominated the personalized nutrition market in 2024.
• By product type, the advanced measurement segment observed to grow at the significant rate during the forecast period.
• By application, the standard supplements segment dominated the market in 2024.
• By application, the disease-based segment expects significant growth in the market during the forecast period.
• By end-use, the direct-to-consumer segment dominated the market in 2024. 
• By end-use, the wellness and fitness center expect a significant growth in the personalized nutrition market during the predicted period.
• By form, the tablets and capsules segment dominated the market in 2024.
• By form, the liquid expects a significant growth in the market during the forecast period.  

Trends & Solutions for Modern Consumers

Personalized nutrition is a kind of tailored solution that is population-based nutrition advice to a specific person’s needs and choices while considering unique characteristics like individual lifestyle, health history, race or ethnicity, DNA, socioeconomic status, and gender. The demand for the personalized nutrition and growing health and wellness issues among millennials and Gen-Z consumers, accelerate the demand for personalized nutrition supplements which boosts the growth of the market.

The growing health consciousness in the population and the rise in the wellness industry is contributing in the expansion of the personalized nutrition market.  Additionally, the lifestyle ailments, as the foresight of several health conditions like obesity, diabetes, cancer, and critical heart conditions urges them to seek bespoke solutions and the technological advancement in wearable health devices, artificial intelligence (AI), and genetic testing is contributing the in the expansion of the market.

Personalized Nutrition Market Trends

• Functional food and nutrigenomics are driving the growth of the market. The functional food development has been designed to serve health benefits beyond basic nutrition terms, as nutrigenomics is the interaction between genes and diet.
• Technologies like 3D food printing are rising as they give the opportunity to create tailored food solutions for individuals according to their nutritional needs.
• The increasing awareness regarding the personalization in healthcare, and wellness industry for the enhance precision and efficiency in treatment further contribute in the market expansion.

Market Opportunity

Advancements in Personalized Supplements

The advancements in technologies and scientific discoveries, which result in many future possibilities of personalized nutrition, like integration with precision medicine, as they are also tailored health-related tablets and solutions linked with personalized nutrition to fulfil health needs, which is based on environmental factors, medical history, and real-time health data.

He personalized nutritional products helps in mitigating the chronic disease such as diabetes, cancer, cardiovascular disease, and others in the population. Additionally, the demand for the personalized supplements, multivitamins, protein-shakes, and other food products further emerging as the future growth opportunity in the personalized nutrition market growth.

Market Challenges

Cost of the Nutritional Products

The cost of the personalized supplement is relatively higher than the alternative products. The high cost of the raw material for the production process due to the lower availability and other factors is elevating the price of the products which limits the adoption of the products or supplements which restraints the growth of the market. 

Regional Insights

North America Dominated the Personalized Nutrition Market in 2024.

The reason behind this growth is because of its importance in preventive healthcare, rising interest in tailored methods, and technological advancements in genetic testing and data analytics, so the United States is the main player in personalized nutrition, and companionable government policies and initiative’s goal is to improve public health for better nutrition, which contributes to the rise of the personalized nutrition market. 

The future of personalized nutrition in the United States is very promising, as advancements in technology will give more accurate dietary suggestions. Wearable devices and several mobile applications are rising, which are used to collect data on individual persons on different health metrics, which can form personalized nutrition plans, and this trend will go on climbing as consumers become more health conscious and demand customized solutions. 

• For Instance, pillser, which is a supplement research and comparison website, has officially launched the AI-powered chatbot, which is crafted to understand how individuals approach nutrition and dietary supplements, which was founded by Liluo Artz, which serves personalized, evidence-based assistance to help users make informed decisions about their health and wellness. 

Asia Pacific Expects Significant Growth in the Personalized Nutrition Market During the Forecast Period.

The consumers are heavily connecting numerous dimensions of health and wellness, which include the body and mind as well as personal and community health. Hospitals and elderly facilities are utilizing personalized nutrition, which plans to cater to specific needs and preferences. The demand for this industry is present in regional countries like India, China, and Japan, the companies are investing on the artificial intelligence and genetic testing for developing personalized formulations, which solve specific nutritional requirements and health goals. Thus, the rising investment by the regional government in the personalized technologies in health and wellness is drives the market growth.

• For Instance, In December 2023, South Korea’s Monolabs has its services in mobile gaming and is launching its personalized nutrition service as ‘I AM’ through the mobile messaging app WeChat, which makes the country its first overseas personalized nutrition market.
• In October, Ashwani Vohra, who is CEO of Compass India Food Services, interviewed with ETHealthWorld about technology, nutrition, and holistic care, which are shaping this sector. Compass Group India, as a part of Compass Group, is a world leader in food and facility management services, which drives the market with its newly launched Medirest platform, revolutionizing meal planning, offering personalized nutrition, and enhancing operational efficiency.

Segmental Insights

Product Type Insights

The Active Measurement Segment Dominated the Personalized Nutrition Market in 2024.

This segment technology, such as testing kits and software and personalized nutrition services, is available through a variety of channels, which include healthcare providers, wellness/fitness centres, and direct-to-consumer. Oral and microbiome testing kits are included in this measurement, which gives detailed analysis of present microorganisms in this microbiome.

The advanced measurement segment observed to grow at the significant rate during the forecast period. The wearable devices come under the advanced measurement segment, so they not only allow one to track health factors but also provide crucial data about health, which leads to tailored solutions in health and nutrition. 

Application Insights

The Standard Supplements Segment Dominated the Personalized Nutrition Market in 2024.

As standard supplements are those that are recommended to patients who lack vitamin D, B12, C, and minerals like iron and calcium, herbs like echinacea, and products like fish oils and prebiotics, and these supplements are available in various forms like tablets, capsules, gummies, sprays, and powders too. 

The disease-based segment expects significant growth in the market during the forecast period. These supplements include some functional foods like fruits and vegetables, modified functional foods like nuts, seeds, and fish, and fortified commodities, and these foods have bioactive components that can decrease inflammation, lower cholesterol, and defend against free radical damage. The benefit of this supplement is that antioxidants, vitamin D, and omega-3, fatty acids may slow disease progression and improve overall health.

End-User Insights

The Direct-to-Consumer Segment Dominated the Personalized Nutrition Market in 2024. 

This growth is due to the largest market share as consumers are changing preferences to nutrition-rich products that are available in the market to enhance their health, and it offers lower prices to consumers.

The wellness and fitness center expects a significant growth in the market during the predicted period. The rising expansion in the wellness and fitness centers in the urbanize areas of the country and the adoption by the consumer due to the enhance offering of the personalized services with skilled professionals accelerate the expansion of the segment.

Form Insights

The Tablets and Capsules Segment Dominated the Market in 2024.

The tablets can be easily consumed and are great in delivering nutrients. The increasing research on the adding the essential supplements and nutrients in the form of tablets and capsules due to the easy administration by the consumer boosts the demand for the segment. 

The liquid expects a significant growth in the market during the forecast period.  as the liquid dosage form is easy to swallow and consume, specifically for individuals like small children and aged people.

Recent Developments in Personalized Nutrition Market 

• In May 2024, Noise Company announced a major upgrade in terms of Luna Ring, which is a smart ring having artificial intelligence health tracking potential, and the company has also gained some strategic acquisition of the women-focused wellness platform SocialBoat. 
• In April 2024, top biscuit brand Britannica Nutrichoice made its entry into health tech by launched the Nutriplus app, which is made in partnered with Aktivo Labs, whose goal is to enhance consumers' well-being with evidence-based solutions. 
• In April 2024, a leading player in personalized nutrition and food-first nutrition plan, AHARA, launched the personalized nutrition program which offers meal plan and user reward programs.

Personalized Nutrition Market Leading Companies

• Herbalife
• DNAFit
• Amway 
• GX Sciences
• Nutrigenomix
• Zoe
• Abbott
• BASF
• DNALysis 
• DSM 
• Impossible Foods
• Viome
• Nestle
• Bactolac Pharmaceutical
• Balchem Corporation
• Growth Nutrition
• Holly Health Ltd
• Nutrisense
• Salvo Health
• Summer Health

Segments Covered in the Report

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplements
• Disease based

By End -Use

• Direct to consumer
• Wellness & Fitness Centers
• Hospitals &Clinics

By Form

• Tablets
• Capsules
• Powder
• Liquid
• Other

By Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America