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April 2025
The dried herbs market size was valued at USD 2.27 billion in 2024 is expected to reach USD 3.88 billion by 2034, expanding at a CAGR of 5.5% from 2025 to 2034. Dried herbs are becoming increasingly popular, due to their numerous advantages compared to fresh herbs. They can be kept and utilized at any moment and carry no danger of fungal or bacterial infections. Additionally, the need for dried herbs is rising in processed and convenience foods because of their extended shelf-life.
Dried herbs are simple to store, have an extended shelf life, and are easy to utilize. The rise in popularity of gourmet cooking at home has driven desire of people for premium, flavorful dried herbs. The market growth is impacted by the expanding e-commerce that facilitates the smoother transfer of various dried spices and herbs. Additionally, the expansion of the food and beverage sector, comprising restaurants and packaged food producers, also increases the need for dried herbs for enhancement of flavor. This movement to include dried herbs in different cooking uses boosts flavor and corresponds with consumer desires for healthier and more natural food options.
The dried herbs add a delicious and flavorful element to the dishes. Additionally, the use of dried herbs is on the rise in cooking for salads and dressings. Various herbs are utilized in the preparation of a variety of beverages, including infused drinks, herbal drinks, and additional drinks. The rising demand for processed foods like pickles, snacks, drinks, and more has boosted the need for dried herbs since these herbs are excellent at improving flavor and fragrance.
Changes in Eating Patterns to Drive the Growth of the Market
The eating patterns of processed foods in the urban young demographic have emerged due to insufficient time for home cooking. Processed foods incorporate dried herbs and various ingredients for flavor and coloring to shorten cooking times, resulting in rising need for dried herbs from food processing industries. As a result of the technologies employed in their manufacturing, dried food and ingredients like herbs are gaining popularity. Methods like vacuum and air drying have affected the capacity to utilize dried herbs for an extended duration when kept in particular conditions. Dried herbs can last from weeks to months, enabling both producers and consumers to utilize them later on, increasing the demand for dried herbs.
The drying of herbs is often seen as a valuable process because of expectations of consumers regarding product quality and the preservation of the chemical composition. Various novel technologies and alternatives for drying processes have been formulated and investigated because of the undesirable outcomes generated by traditional conduction-based drying methods. Enhanced packaging options, including resealable and UV-resistant containers, significantly contribute to preserving the quality of dried herbs. These advancements are meeting consumer needs for convenience and product durability, thus enhancing dried herbs market’ expansion.
The herb and spice sector faces ongoing risks from financially driven adulteration. Adulteration harms the economy, undermines consumer trust, and poses a possible health threat. Dried oregano leaves are especially susceptible to contamination due to their extensive availability and the ease with which they can be blended with leaves from other less valuable plants, including olive, myrtle, strawberry tree, or sumac. The growing occurrences of product adulteration and the rise in chemical counterfeit goods are among the elements expected to hinder dried herbs market’ growth throughout the predictive timeframe.
Asia pacific dominated the dried herbs market in 2024.
due to the growing economic development and the expanding industrial sector throughout the area. Increasing consumer awareness of the health advantages of natural, organic herbs and spices drives demand. Growing city populations and greater disposable income result in a heightened demand for high-quality spices. Countries like India and China are major exporters of dried herbs due to tradition of herbal medicine.
Regional market of Europe is anticipated to grow in the projection period due to the rising demand for dried herbs in the food processing and culinary sectors. Europe possesses the largest food industry globally. This sector hires a notable portion of the population in the area. The primary use of dried herbs is within the food and drink sector. Additionally, the existence of a significant health-aware demographic is a factor fueling the growth of the regional market. Herbal medicines and dietary supplements are in great demand across Europe.
There has been a strong demand for eco-friendly herbs and spices. The market for herbs and spices produced sustainably in Europe was previously minimal, but it is now expanding quickly. In the upcoming years, the market is anticipated to experience significant growth in organic herbs and spices, driven by the rapidly expanding organic food trend.
The oregano dominated the dried herbs market and accounted for largest share in 2024.
The expansion of the market for this herb is supported by the extensive knowledge individuals acquire regarding the health benefits of oregano, which possesses antibacterial and antioxidant qualities. Both established and new brands in the global oregano seasoning market provide fresh and dried varieties of oregano. The product lineup has been customized to cater to the requirements of different customers. Whereas, rosemary segment is anticipated to grow at the fastest pace throughout the projection period.
Because of its diverse application as a natural preservative and antioxidant. Its capability to extend the shelf life of food items while preserving their quality makes it a favored option for food producers looking to satisfy consumer demand for cleaner labels and healthier alternatives. Conversely, the personal care category is expanding rapidly as consumers increasingly desire natural and sustainable components in beauty and skincare items.
The conventional segment dominated the dried herbs market in 2024.
due to their application in various industries and cost effectiveness. Along with this, conventional dried herbs do not require organic certifications increasing their accessibility. Many nations are importing bulk quantities of conventional herbs due to lower prices and easy trade regulations. Further, organic segment expected to grow at fastest rate in the projection period from 2025 to 2034. Organic dried herbs are cultivated without the use of pesticides, fertilizers, or genetically modified organisms. Organic farming is becoming increasingly popular globally because of its many benefits and the rising desire for clean-label and sustainable food options. The increasing enthusiasm for diverse cuisines and the desire for genuine tastes fuel the demand for organic dried herbs. Organic dried are less prone to contain allergens or artificial chemicals, making them more suitable for individuals with dietary limitations.
The segment of whole herbs dominated the dried herbs market and held the largest share in 2024.
Whole herbs are commonly utilized in both vegetarian and non-vegetarian meals because of their robust flavors and intense aromas. Whole herbs degrade slowly and are less hygroscopic and therefore have more shelf life also retain their properties, these advantages of whole herbs expanding the market. Whereas, powered form is anticipated to rise with highest CAGR in the forecast period. The rising demand for enhanced functional dairy items, skincare and cosmetic products, as well as pharmaceuticals is expected to accelerate segment growth. For quick preparations and convenience powered herbs are more preferable also they are easy to consume in various form like tablet, capsules.
The food and beverages segment held the largest share in 2024 due to increased demand for packaged and convivence food.
The growth is primarily driven by the expansion of middle-class populations in emerging markets, rising net incomes, and a rise in consumer demand. Varied culinary traditions and the area's abundant food heritage foster creativity and distinctiveness in products and boost the market. Whereas, personal care and cosmetics segment is anticipated to grow in the predictive timeframe.
The expansion of the market is linked to increasing consumer awareness regarding the detrimental impacts of synthetic chemicals present in traditional beauty products, resulting in a transition to natural and organic options. Herbal beauty items, sourced from nature like plants and herbs, are viewed as safer and milder for the skin.
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