Food Fortifying Agents Market Size, Demand and Share Report

Food Fortifying Agents Market Size, Opportunities & Challenges

The global food fortifying agents market size was estimated at USD 100.45 billion in 2024 and is expected to rise from USD 109.69 billion in 2025 to nearly reaching USD 242.2 billion by 2034, growing at a CAGR of 9.20% during the forecast period from 2025 to 2034. The increasing consumer demand for functional foods and beverages is substantially fostering the market growth.

Key Highlights

• By region, North America dominated the market with the highest share of 32% in 2024. The growing awareness in the health consciousness and food consumption drives the market growth in the region. 
• By region, Asia Pacific is observed to grow at the fastest rate during the forecast period. Increasing demand for the nutritional food accelerate the market expansion in the region. 
• By type, the vitamins segment contributed the largest market share of 29% in 2024. Increased vitamin deficiency is the main driving factor and increasing the demand of vitamins for food fortification. 
• By type, probiotics and prebiotics segment is predicted to grow at the remarkable CAGR of 10.5% during the predicted timeframe. Individuals are taking a proactive, preventive stance towards their health, resulting in a higher demand for pre and probiotic fortified products.
• By application, the dairy and dairy-based products held the largest share of the market in 2024. Dairy items are fundamental in numerous diets globally, rendering them perfect vehicles for vital nutrients boosting the demand of the food fortifying agents. 
• By application, the fortified beverages segment generated the maximum market share of 10% during the forecast period. As more people grow aware of their eating habits, there has been a significant movement towards enhanced drinks that provide valuable nutrients and health benefits.

Demand of Nutritional Diet Globally Expanding the Food Fortifying Agents Market

The fortification of food is the addition of the required nutrition to prevent or cure nutritional deficiencies. The growing awareness regarding health and nutritional deficiencies among consumers increasing the market. Additionally, the increasing emphasis on enhancing dietary standards, prioritizing wellness among people and rising prevalence of chronic health disorders is governing producers to add these agents in food items. Increasing elder demographics is opting for nutritional dietary supplements for overall health management demand for fortified foods, boosting the market of food fortifying agents. Lifestyle changes, growing demand for the nutritional food and beverages by the consumers and increased disposable income propelling the food fortifying agents market. 

Food Fortifying Agents Market Trends 

• Due rapid urbanization, health awareness, knowledge about fortifying agents, technological advancements and demand for tailored nutrition consumers are shifting toward personalized nutrition and demand for fortified foods, boosting the food fortifying agents market. 
• Biofortification is an emerging strategy utilized for crop production to enhance the nutritional aspect, specifically essential micronutrients including vitamins and mineral with the help of biotechnological advancement. Nowadays, biofortified staple food crops are cultivated by farmers in more than 40 nations and consumed by millions of people after 20 years of investments. 
• Governments and health administrations are mainly promoting food fortification initiatives to prevent and cure micronutrient deficiencies in community, especially in developing countries. This has increased fortification of staple foods, including flour, salt, and milk, with required vitamins and minerals, fostering the food fortifying agents market.
• For Instance, In December 2023, the representatives at the Seventy-sixth World Health Assembly approved the resolution aimed at boosting initiatives to avert micronutrient deficiencies via safe and efficient food fortification. The resolution calls on Member States to act regarding food fortification with micronutrients and/or supplementation, and to explore methods for enhancing financing and monitoring systems. 
• Emerging trend nutraceuticals of also contribute remarkably to the expansion of the market. Consumers are focusing on products including omega 3, fatty acids, lipids, and different minerals for bone health, enhancing immunity, and prebirth health. 
• For Instance, In March 2023, Tanmiah Food Company in Saudi introduced its latest and novel product, Omega-3 fortified Chicken. This product was primarily launched in the fresh poultry sector in Saudi Arabia and the region.

Market Opportunity

Emerging Technological Development Expanding the Market 

The use of digital tools and technologies to create and utilize information for decision making in public health and nutritional plans is increasing. Microencapsulation and nanotechnology development increase the stability and controlled release of fortifying agents. With the help of novel technology, BioAnalyt formulated the iCheck pipeline for a various vitamins and minerals. The iCheck devices are more portable, quicker, cost-effective, and easier to use than conventional lab equipment, and have been demonstrated in over 60 low- and middle-income nations. These developments allow to develop fortified products with enhanced taste, texture, and nutritional profile, in that way increasing consumer approval and food fortifying agents market expansion. 

Market Challenge 

Stringent Regulatory Implementations Challenging the Market Growth

The market for fortifying agents encounters strict regulatory standards concerning health assertions, safety, and labeling. Adhering to regulations can require significant time and expenses, obstructing market access for new entrants. Food fortifying agents necessitate significant investment in product development and innovations, resulting in a rise in the product's cost. Furthermore, the absence of high-quality laboratories hinders the control and monitoring of products needed to assess the quality of fortified foods, which in turn restricts food fortifying agents market growth.

Regional Insights 

North America Dominated the Food Fortifying Agents Market with the Largest Share in 2024. 

The market is significantly propelled by the rise in the health consciousness of people in the region. The initiatives of government firms have also fostered the market expansion. Rising demand for functional and healthy food and beverages, changing lifestyle, increasing prevalence of chronic disorders. Growing popularity of the organic and plant-based products among consumers as the natural alternatives, consumers are opting for natural fortifying agents. 

The demand for food fortifying agents in the United States has increased due to rising awareness of the benefits of nutritional enhancement in the diet. In recent days, there is significant shift in the consumers food choices and opting for the healthier fortified food products increasing the demand for the food fortifying agents. Government supports and rules have also contributed for the market growth of food fortifying agents market. 

Asia Pacific is Observed to Grow at the Fastest Rate During the Forecast Period. 

Consumers in the Asia-Pacific area are increasingly aware of the importance of nutrition, leading to a rise in the demand for fortified foods. Fortified foods offer a convenient solution to combat hunger and deficiencies in crucial vitamins and minerals, which remain significant issues in numerous countries. The growth of aging populations, government initiatives to combat malnutrition, and the increasing demand for fortified foods in nations like China, India, and Japan are all factors driving the growth of the market. Innovation is a crucial attribute, as businesses allocate resources towards research and development to improve the effectiveness and performance of fortifying agents. 

Leveraging Food Fortifying Agents Market of India 

Deficiencies in micronutrients often result in malnutrition, a major public health concern, especially in developing countries like India. Adults and women of childbearing age are at a higher risk of micronutrient deficiencies. The inadequate nutritional status of mothers is a major factor in malnutrition in India; enhancing the nutritional quality of the food supply through food fortification is essential for promoting consumer health and minimizing potential health risks. Various government regulations and initiatives for food fortification further increase the demand for food fortifying agents.

• For instance, the Cabinet of India has made a crucial choice to prolong the universal distribution of fortified rice across all government welfare initiatives, including the Pradhan Mantri Garib Kalyan Anna Yojana, from July 2024 through December 2028. Resultantly, fortifying agents are more commonly used in the business. Fortifying agents are used in India to reconcile the gap linking agriculture and nutrition. 

Segmental Insights 

Type Insights

Vitamins Segment Held the Dominating Share of the Food Fortifying Agents Market in 2024. 

Increased vitamin deficiency is the main driving factor and increasing the demand of vitamins for food fortification. Majority of the people have insufficient levels of riboflavin, vitamin B, and vitamin C and B6. Producers are offering variety of fortified products, including beverages, snacks, and dairy items, to complete the demand of consumer preferences increasing the demand for the vitamin fortified foods. Regulatory authorities are promoting addition of vitamins to the food products and benefiting for fortifying agents market’s expansion.

• For instance, The FDA urges producers to incorporate folic acid into corn masa flour to help tackle health disparities linked to birth defects within Hispanic or Latino populations. Enhancing corn masa flour with folic acid and incorporating this fortified corn masa flour into processed foods presents a valuable chance to positively influence public health. The FDA concluded that a safe limit of folic acid is a maximum of 0.7 milligrams per pound of corn masa flour. 

Probiotics and Prebiotics Segment is Seen to Grow at a Notable Rate in the Food Fortifying Agents Market During the Predicted Timeframe. 

The wellness and health sector are undergoing a notable change in consumer behaviours. Individuals are taking a proactive, preventive stance towards their health, resulting in a higher demand for pre and probiotic fortified products. These products are well-known for their possible advantages in supporting a healthy gut microbiome. Moreover, customers today look for items that meet their distinct health requirements, leading businesses to create customized formulations that tackle particular issues and provide individualized solutions. Novel probiotics including next generation and genetically modified probiotics for prevention of various diseases boosting the market. 

Application Insights

The Dairy and Dairy-Based Products Held the Largest Share of the Food Fortifying Agents Market in 2024.

Dairy items, including milk, cheese, and yogurt, are fundamental in numerous diets globally, rendering them perfect vehicles for vital nutrients. Given that milk is consumed by every demographic group, enriching milk with specific micronutrients is an effective approach to tackle micronutrient malnutrition. India stands as the top milk producer globally, generating 146.3 million tonnes, with an average availability of 322 grams per person each day. The dairy sector has evolved from a state of shortage to one of abundance. In India, fortifying milk with Vitamin A and Vitamin D is necessary due to the prevalent deficiencies found in the population. Consumers demand for the fortified dairy products as the healthy choice fostering the market. 

• For Instance, the South Indian dairy firm MilkyMist collaborated with SIG and AnaBio Technologies to launch the world's first long-lasting probiotic buttermilk in aseptic carton packaging. The innovative advancement, presented at Gulfood Manufacturing 2024 in Dubai, signifies a significant leap in the beverage sector, enabling probiotics to be included in shelf-stable beverages within aseptic cartons for the very first time. 

Fortified Beverages Segment is Expected to Grow at the Fastest Rate in the Food Fortifying Agents Market During the Forecast Period. 

As more people grow aware of their eating habits, there has been a significant movement towards enhanced drinks that provide valuable nutrients and health benefits. Shoppers are progressively looking for items that offer extra vitamins and minerals to enhance their overall well-being. This pattern is backed by a wealth of data on the advantages of fortified beverages, commonly featuring enhancements in energy levels, immune aid, and overall nutritional benefits. The Fortified Beverages sector is undergoing extraordinary innovation and product variety, which greatly propels fortifying agents market expansion. Producers are consistently launching new tastes, compositions, and practical advantages to capture consumers' interest. This encompasses the launch of fortified plant-based beverages, functional teas, and smoothies enhanced with probiotics or superfoods. 

Recent Developments in the Food Fortifying Agents

Plenish 

• Launch: In March 2025, Plenish introduced the UK's sole clean-label fortified oat milk free from oils and additives, along with a new creamy formulation. Plenish, the UK’s quickest expanding dairy alternatives brand, is broadened its offerings with the introduction of Plenish Enriched Oat Milk, a fortified oat beverage that provides vital vitamins and minerals while maintaining ingredient transparency.

Global Alliance and Gates Foundation 

• Partnership: In February 2025, the Global Alliance for Improved Nutrition partnered with the Gates Foundation to introduce the Large-Scale Food Fortification fund, providing $500,000 to regulatory agencies to support projects essential for advancing fortified foods in Nigeria. Regulatory agencies would need to encourage compliance with fortification, enhance testing techniques, and expand technological advancements such as the Digital Fortification Quality Traceability Plus platform.

ACI Pure Flour Limited 

• Launch: In February 2025, ACI Pure Flour Limited introduced a latest fortified flour product called "ACI Pure Power Flour" at the Shwapno outlet in Gulshan-1, the capital, to address the nutritional gaps in daily diets. This product is fortified with 10 crucial vitamins and minerals.

Food Fortifying Agents Leading Companies

• Döhler GmbH 
• Koninklijke DSM NV 
• Chr. Hansen Holdings A/S
• BASF SE 
• Kerry Group Plc. 
• Arla Foods
• Cargill, Incorporated
• Nestle SA 
• Tate & Lyle
• Du Pont De Nemours and Company
• Ingredion 
• The Archer Daniels Midland Company

Segments Covered in the Report 

By Type

• Vitamins
• Minerals
• Proteins & Amino Acids
• Carbohydrates
• Prebiotics & Probiotics
• Lipids
• Others

By Application

• Dairy & Dairy-based Products
• Infant Formula
• Cereals & Cereal-based Products
• Beverages
• Dietary supplements
• Fats & oils
• Others

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America